2024-2025 Undergraduate Catalog 
    
    Dec 02, 2024  
2024-2025 Undergraduate Catalog

Marketing Minor (MKT)


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At Vermont State University, the Marketing minor offers you a flexible academic pathway, allowing you to tailor your education to align with your interests and career goals. The program provides a comprehensive foundation in marketing principles while emphasizing the importance of strategic thinking, consumer behavior, and digital marketing strategies. The curriculum accommodates students from diverse majors, granting you the freedom to select elective courses that complement your major field of study and interests. In an era defined by rapid technological advancements and evolving consumer trends, studying marketing is particularly exciting as it equips students with the skills to navigate the complexities of today’s business landscape. Students gain insights into innovative techniques that drive successful campaigns and business growth. The Marketing minor at Vermont State University prepares you for the dynamic and ever-changing world of marketing, fostering creativity, critical thinking, and adaptability essential for success in professional arenas.

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