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Oct 31, 2024
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BUS 4320 - Sport Promotion & Branding
3 cr
This course provides the student with basic theoretical and practical knowledge of managing the promotion and branding of a sport organization and its programs. Topics covered include marketing, branding, public relations, social media, customer service and sponsorship. Special attention is given to market segmentation, research, customer service and the creation of a brand management plan.
Prerequisites: BUS 1350 and BUS 2230
Offered: Spring
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