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2023-2024 Undergraduate Catalog

Dec 22, 2024

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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 2230 - Principles of Marketing

3 cr

This course introduces the role of marketing as it relates to manufacturing, wholesale, retail, and service businesses. Topics include product development, pricing decisions, promotional consideration, and distribution options of both goods and services. Students will also examine the emerging role of electronic marketing, and its impact on today’s businesses.

Offered: Fall, Spring