2023-2024 Undergraduate Catalog 
    
    Oct 31, 2024  
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUS 4040 - Marketing Strategies


3 cr

Using case studies and problem analysis, this capstone course integrates marketing studies into a comprehensive strategic framework that examines the development and effects of marketing management decisions, within a rapidly changing business environment.

Prerequisites: BUS 3210 , BUS 4030 .
Offered: Spring



Add to Portfolio (opens a new window)