2023-2024 Undergraduate Catalog 
    
    Oct 31, 2024  
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 4030 - Marketing Research


3 cr

A study of the assembly, analysis, and interpretation of information used to make marketing decisions. Includes research design, sampling techniques, data collection, and analysis.

Prerequisites: BUS 2230 , MAT 2021 MAT 2022  
Offered: Fall



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