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2023-2024 Undergraduate Catalog

Oct 31, 2024

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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 3290 - Sports Marketing

3 cr

The course examines the marketing of sports activities, organizations, and paraphernalia. Topics covered include careers in sports marketing, product concepts, promotion, broadcast rights, and sponsorship programs. This course is recommended for anyone interested in pursuing a career in marketing, sports information or sports administration.

Prerequisites: BUS 2230
Offered: Spring