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Oct 31, 2024
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BUS 3270 - Data-Driven Marketing
3 cr
Students will learn analytical techniques to shape strategy while maximizing ROMI (Return on Marketing Investment). Students will develop a framework for the strategic measurement of key marketing metrics such as Customer Lifetime Value (CLV), non-financial metrics for marketing campaigns, Social Media metrics, optimization, data mining, customer star ratings, and sentiment analysis.
Prerequisites: BUS 2230
Offered: Spring
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