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Jul 09, 2025
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ART 3290 - Branding and Packaging Design
3 cr
This course focuses on packaging design and branding strategies for integrated marketing materials. Students will develop graphic content and create layouts for product packaging and branded collateral designs. Course topics consider identity systems and graphic standards, merchandising systems and marketing strategies, printing and finishing methods, product codes and regulation, and the history of logos and iconography.
Prerequisites: ART 1109 , ART 2224 , ART 1355
Offered: Fall, even years
There is a fee associated with this course
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