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May 07, 2026
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AFF 1055 - Meat Marketing (Beef, Pork, Lamb, and Poultry)
2 cr
Graded Only
This course introduces students to the principles of marketing meat products in competitive food industries. Students will explore market segmentation, branding, pricing strategies, labeling, consumer behavior, and direct-to-consumer sales. Emphasis is placed on building market value through storytelling, transparency, and leveraging current trends in meat marketing-from butcher shops to online platforms.
Lecture/Lab: 2 hours of lecture
Typically offered: Spring
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