2023-2024 Graduate Catalog 
    
    Nov 23, 2024  
2023-2024 Graduate Catalog [ARCHIVED CATALOG]

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BUS 5040 - Strategic Marketing Management


3 cr

Strategic Marketing Management is the art and science of creating customer value and marketplace exchanges that benefit the organization and its stakeholders. Students will acquire the knowledge and skills to create a market-driven organization. Specific topics include marketing strategy, market research and analysis, the development of products and services, pricing, distribution, and promotion.

Offered: Fall



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