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Oct 31, 2024
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BUS 3721 - Business Planning Seminar
3 cr
This course teaches how to estimate the market potential for a business idea and provides a realistic experience in preparing a business plan that attracts lenders or investors. There is a heavy emphasis on the target market, analyzing competition, and anticipating how the external environment affects a business. Students should have a business idea to develop. The development and presentation of a sound business plan is the final product.
Prerequisites: BUS 2210 or BUS 3140 , BUS 3230
Offered: Spring
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