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Oct 31, 2024
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BUS 2035 - Content Marketing
3 cr
Social Media is changing the way organizations interact with consumers, business partners, and their supply chains. The Content Marketing approach includes marketing strategies, context of the customer decision process, and development of a professional network. Content transfers the organization’s values, culture, ethics, differentiation, and positioning to the target market through written word, pictures, videos, podcasts, and infographics.
Offered: Fall
This course fulfills the Social Science general education requirement.
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