BUS 3045 - Digital Marketing

3 cr
This course teaches tomorrow’s business leaders the ever-changing world of digital marketing from strategy to implementation while providing an overview of digital channels and platforms. Students will discuss and learn to manage the strategy and creation of video, podcasts, email, mobile, web, paid search, SEO, and social media channels to develop digital tactics essential for a successful marketing plan.

Prerequisite(s): BUS 2230
Typically offered: Spring