BUS 3721 - Business Planning Seminar

3 cr
This course teaches how to estimate the market potential for a business idea and provides a realistic experience in preparing a business plan that attracts lenders or investors. There is a heavy emphasis on the target market, analyzing competition, and anticipating how the external environment affects a business. Students should have a business idea to develop. The development and presentation of a sound business plan is the final product.

Prerequisite(s): BUS 2210 or BUS 3140, BUS 3230
Typically offered: Spring