BUS 3272 - Social-Media Marketing

3 cr
This course lays the conceptual foundation and practical approach to developing a successful social media strategy. Students will study these considerations and define the role social-media marketing will play within any organization’s comprehensive marketing plan. The role of a brand manager and the role of an agency may be considered in the development of a social media campaign using various platforms.

Prerequisite(s): BUS 2230
Typically offered: Spring, Summer