BUS 3270 - Data-Driven Marketing

3 cr
Students will learn analytical techniques to shape strategy while maximizing ROMI (Return on Marketing Investment). Students will develop a framework for the strategic measurement of key marketing metrics such as Customer Lifetime Value (CLV), non-financial metrics for marketing campaigns, Social Media metrics, optimization, data mining, customer star ratings, and sentiment analysis.

Prerequisite(s): BUS 2230
Typically offered: Spring