BUS 3245 - Global Marketing GE

3 cr
This course introduces the opportunities and barriers of global marketing strategies. Students will discuss how firms adapt their marketing practices to account for global consumer preferences, trade practices, and government policies in a post-9/11 world of terrorism worries and vague and shifting alliances. In addition, we will learn about the various cultures of the world and how culture impacts businesses.

Prerequisite(s): BUS 2230
Typically offered: Fall
General education: This course fulfills the Humanistic Perspectives general education requirement.