BUS 3160 - Sales Management & Selling

3 cr
This course exposes students to the tasks and skills used by sales professionals. The course also provides a detailed examination of the specialized tools and techniques needed to sell products and deliver services. Topics covered in this course include development of the sales force, development of regions and territories, customer relationship management, relationship selling techniques, and personal selling techniques.

Prerequisite(s): BUS 2230
Typically offered: Spring, even years