BUS 2035 - Content Marketing GE

3 cr
Social Media is changing the way organizations interact with consumers, business partners, and their supply chains. The Content Marketing approach includes marketing strategies, context of the customer decision process, and development of a professional network. Content transfers the organization’s values, culture, ethics, differentiation, and positioning to the target market through written word, pictures, videos, podcasts, and infographics.

Typically offered: Fall
General education: This course fulfills the Social Science general education requirement. Specified sections of this course also fulfill the Connections Seminar 1 general education requirement.