2025-2026 Graduate Catalog 
    
    Aug 24, 2025  
2025-2026 Graduate Catalog
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BUS 5150 - Marketing Research


3 cr

This course reaches beyond the undergraduate study of marketing research to provides an in-depth understanding of processes and methodologies. It covers marketing research’s design, implementation, and analysis to support strategic decision-making. Key topics include research design, data collection methods, data analysis techniques, and the interpretation and presentation of research findings.

Offered: Spring, Summer



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