2025-2026 Graduate Catalog 
    
    Oct 10, 2025  
2025-2026 Graduate Catalog
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BUS 5140 - Brand Management


3 cr

This course delves into the strategic management of brands, focusing on how to build, manage, and sustain brand equity. Students will explore brand positioning, brand identity, brand loyalty, and the role of brand management in driving business success. Key topics include brand strategy, communication, performance measurement, and portfolio management.

Offered: Spring, Summer



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