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Aug 24, 2025
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BUS 5180 - Consumer Behavior
3 cr
This course examines the psychological, social, and cultural aspects that influence consumer behavior. It explores how consumers make decisions, the factors influencing their purchasing habits, and how marketers can effectively engage with different consumer segments. Taking the basic topics covered in an undergrad study, this course delves deeper to examine the impact of these aspects on planning, leading, and implementing a marketing plan to meet diverse consumer needs.
Offered: Spring, Summer
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