2025-2026 Graduate Catalog 
    
    Aug 24, 2025  
2025-2026 Graduate Catalog
Add to Portfolio (opens a new window)

BUS 5040 - Marketing Strategies


3 cr

Marketing Strategies explores the art and science of creating customer value and marketplace exchanges that benefit organizations and stakeholders. Students will learn to develop market-driven strategies using artificial intelligence (AI), market research, and analysis. Topics include marketing strategy, AI-driven insights, product development, pricing, distribution, and promotion.

Offered: Fall, Spring, Summer



Add to Portfolio (opens a new window)