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Aug 24, 2025
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BUS 5040 - Marketing Strategies 3 cr
Marketing Strategies explores the art and science of creating customer value and marketplace exchanges that benefit organizations and stakeholders. Students will learn to develop market-driven strategies using artificial intelligence (AI), market research, and analysis. Topics include marketing strategy, AI-driven insights, product development, pricing, distribution, and promotion.
Offered: Fall, Spring, Summer
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